Viagra Advertising
There is a funny Viagra promotional images that surfaced in the World Wide Web quite recently and they were created by the ad company Ogilvy Johannesburg. The advertisements play on the old idea that the pool man, the post man, and the milk man might be having his way with the misses. There are three images of old men posing as pool boy, mail delivery boy and milk man. Those images are some of the latest Viagra ad campaign to send the message that Viagra is the cure for their impotence.
Many critics however attack the commercials and pictures as examples of objectification of the male body. Critics claim that these advertisements demand that men should have a perfect rock hard erection. Proponents of the ads counter by saying that these are merely harmless funny ad campaigns that are designed to bring some smile to men with erectile dysfunction. Furthermore, proponents argue that pharmaceutical industries are merely trying to help solve the age-old problem of impotence.
When former Kansas senator and former Republican Presidential candidate Bob Dole became the primary endorser and top spokesperson for Viagra, the comedy shows and media organizations started using the words Viagra politics or the politics of Viagra. More than a decade since the infamous advertisement of Dole, Virginia representative James Moran is making noise about banning ads for sexual aids like Viagra and its sisters Cialis and Levitra. The congressmen argued that the state has to protect the people from an alleged indecency presented by these ads. The plan has already backfired especially among Southern conservatives and libertarians who claim that the bill is another unnecessary government entanglement in the affairs of the people and an infringement of the freedom of speech guaranteed in the first Amendment. While he can gain support from the religious evangelical right, he cannot win support from mainstream conservatives, Dixie conservatives and the liberals in Congress.
Viagra spend millions of dollars in advertising but it continuously fights excessive government regulation in its advertising efforts. Due to pressure from religious conservatives, Viagra upon the insistence of the US food and Drug Administration pulled off the "Wild Thing� commercial in 2004. The government regulatory arm said that the ads failed to mention major side effects of sildenafil citrate and the ad contains too many embellishments. Still, many people buy viagra online .
On the other side, viagra has received top endorsements from well-known celebrities. Top of the list of course is the 83-year old founder of Playboy enterprises Hugh Hefner. Another endorser is the Cuban-American baseball player Rafael Palmeiro Corrales. Rafael is remembered for the doping scandal in 2005 when Jose Canseco mentioned in his books that the former is a steroid user. The scandal sparked a media blitz and a congressional inquiry. However, his endorsement of Viagra surely made another medical headline. Finally, Pfizer was widely applauded in the sporting community when it got the football legend Pele (Edison Arantes do Nascimento) to promote the blue pill.
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